TicketSwap
Ticketswap prides itself on being a fair and honest alternative to Ticketmaster. I came up with a campaign and tagline for the Amsterdam-based company which won the client for our agency.
Insight: Ticketswap isn’t big (yet), but what they lack in name recognition they make up with integrity. And what better way to convey that integrity than by saying the quiet parts out loud.
“First in Honesty. Third in ticket sales.”
Ticketswap was my first RFP, and I had no idea what an RFP was.
It was a chaotic time at the agency, and I was tasked with independently brainstorming campaign ideas without much mentorship. We knew that Ticketswap wanted a Dutch advertising agency (which we were not), so expectations were low.
Not only did the campaign I came up with win the bid (right) but the final campaign we created maintained my original vision (above.)
